浅谈高职院校市场营销专业实训教学的规范化

摘要

This paper, according to the problem of the training's normalization of the marketing in the higher vocational col- leges, discusses about the content of the training's normalization fi'om the choice of a training project, the training program development, training process, evaluation of training as well as training of archived data five aspects, in order to provide an idea for how to construct the training's normalization of the marketing in higher vocational colleges.%本文针对高职院校市场营销专业实训教学的规范化问题，分别从实训项目的选择、实训方案的制定、实训的过程、实训的评价以及实训的存档资料五个方面阐述了规范化的内容，力求通过此论述为高职院校实训教学的规范化建设提供一个思路。