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The scholarly contributions of Paul Dulaney Converse to the professionalization of the academic discipline of marketing

机译：Paul Dulaney Converse对市场营销专业学科的学术贡献

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作者
Dix, Laura F.;
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作者单位

University of Illinois at Urbana-Champaign;

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授予单位 University of Illinois at Urbana-Champaign;
学科
学位 Ph.D.
年度 2006
页码 150 p.
总页数 150
原文格式 PDF
正文语种 eng
中图分类
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The scholarly contributions of Paul Dulaney Converse to the professionalization of the academic discipline of marketing

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