基于营销视角的食品安全问题探讨

摘要

在如今我国经济增长方式从粗放型向集约型转变的过程中，企业也经历着从“经济人”到“社会人”的转变，企业在社会中的一举一动都吸引着各方面的关注。这其中最吸引社会各界关注的是近年来不断涌现的食品安全问题。主要着眼于从营销角度分析食品行业的现状以及食品安全存在的问题，并提出相应对策。%In the process of China's economic growth mode transforming from extensive to intensive,companies are also experiencing from 'economic man' to 'social person',whose every move has attracted the attention of each respect. In recent years,the issue of food safety has aroused wide attention. This paper is focuses on the analysis of present situation of food safety and food industry from the marketing point of view,and puts forward the corresponding countermeasures.