The rate of change and development in the business world is always increasing.New competitors,new markets,new technologies,new products all result in an enterprise having to embrace change to remain successful. How can an organisation know when change is necessary?Charles Handy,a former professor at the London Business School,suggested that organisations should embrace change when they are doing well;they should not wait until things take a turn for the worse.It is doubtful that many organisations follow this advice.It is more likely that traditional indicators such as sales information can be used to decide when and what to change.Changes in the external environment need to be monitored-what are your competitors planning? Do you suddenly have a new competitor?
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