众包竞赛中接包方的创新绩效影响因素研究

摘要

针对如何提高众包竞赛模式下接包方创新绩效的问题,通过对猪八戒网接包用户的数据收集,在工作设计理论的基础上,构建众包竞赛下接包方创新绩效影响因素模型,并采用偏最小二乘方法进行实证分析.研究结果表明:任务赏金和自主性正向影响接包方参与意愿,任务隐性负向影响接包方参与意愿;众包平台交互性和信任环境正向影响接包方的努力程度;接包方参与意愿和努力程度正向影响接包方创新绩效,并且努力程度的影响更大.%Aiming at how to improve the innovation performance of solvers in crowdsourcing competition mode,the influencing factors model of innovation performance of solvers in crowdsourcing competition is constructed based on the theory of job design in this study through the data collected from zhubajie website users.The smartPLS is used for empirical analysis.The results show that:(1) task reward and autonomy positively influence the willingness of solvers,and the task negatively affects the willingness of solvers;(2)the interaction and trust environment of crowdsourcing platform have a positive impact on the efforts of solvers;(3)the willingness and effort of solvers positively affect the innovation performance of solvers,and the degree of effort is more important.