The most important thing in flavor is to keep and improve the fragrant quality in the final products. Another is to bring a special character through ingredients. This may be a new scent, a new material, a new color, and a new package, even a new marketing mode. Cool feelings, chocolate chips, nut lets can always improve characters. Whatever, taste is the direct drive to foods. So, catching the fashion of ingredients is really important to manufacturers. Mr. Peter Lehman from Owada international flavors and fragrances (Guangzhou) limited will introduce the different fashion in soft drink, biscuits, cookies and ice creams.
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