City clusters in the middle reaches of the Yangtze River contain Wuhan city circle, Changzhutan city cluster, and the Poyang Lake eco -economic region, and they make efforts to promote new economic growth poles. This paper studied the Chinese time - honored brands in Triangle of Central China. It was suggested: ( 1) to collect the old brands, establish their perfect archives in the city clusters, and protect and succeed them; (2) to combine the protection of Chinese time - honored brand with safeguarding of intangible cultural heritage; (3) to inherit the traditional processing technology related to Chinese time - honored brand, and promote the productive protection of intangible cultural heritage; (4) to strengthen cultural industry development of Chinese time - honored brand, and prosper the cultural industry; (5) to strengthen Chinese time - honored brand protection of agricultural products processing enterprises, and accelerate agricultural brand construction; (6) to develop Chinese time - honored brand recognition in the impoverished areas, and exert its role in rural development and poverty alleviation.%湘鄂赣共铸长江中游城市集群,构建“中三角”,打造新的经济增长极.本文研究了武汉城市圈、长株潭城市群、环鄱阳湖城市群品牌类文化遗产“中华老字号”的认定及保护,并建议:(1)收集整理老字号资料,保护及传承中华老字号；(2)对传统特产实现中华老字号与地理标志权的双重保护；(3)传承中华老字号相关特产的传统加工工艺,推动非物质文化遗产生产性保护；(4)加强中华老字号的文化产业开发,繁荣文化产业；(5)加强农产品加工企业的中华老字号保护,加快农业品牌化建设；(6)大力开展贫困地区中华老字号的认定,发挥其农村扶贫开发作用.
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