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Consumers' cognitive, affective, and behavioral responses toward a firm's recovery strategies when committing a transgression.

机译：违规时，消费者对公司恢复策略的认知，情感和行为反应。

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作者
Collins, LaShaun Mona.;
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作者单位

The University of North Carolina at Greensboro.;

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授予单位 The University of North Carolina at Greensboro.;
学科 Marketing.;Business administration.;Fashion.
学位 M.S.
年度 2016
页码 171 p.
总页数 171
原文格式 PDF
正文语种 eng
中图分类
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Consumers' cognitive, affective, and behavioral responses toward a firm's recovery strategies when committing a transgression.

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