Chapter 1 Introduction
1.1 Research Background
1.2 Motivation
1.3 Research Objective
1.4 Research Question
1.5 Contribution
1.6 Preview
Chapter 2 Literature Review
2.1 Customer life cycle theory
2.2 Stakeholder Theory
2.3 Customer Relationship Management
2.4 The determinants of customer satisfaction
2.5 The effect of customer satisfaction
Chapter 3 Hypotheses and Conceptual Model
3.1 Corporate social responsibility
3.2 Corporate innovation
3.3 Firm performance
Chapter 4 Methodology
4.1 Sample
4.2 Measurement
4.3 Method
Chapter 5 Findings
5.1 Fixed-effect model
5.2 Robust test–OLS model
Chapter 6 Discussion
Chapter 7 Conclusion
参考文献
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