声明
摘要
ABSTRACT
ACKNOWLEDGMENTS
Table of Contents
ABBREVIATION
Chapter#1 Introduction
1.1 INTRODUCTION
1.2 Problem Definition
1.3 The Significance of the Research
1.4 Objectives
1.5 Research Questions
1.6 Corporate Social Responsibility in Pakistan
1.7 Operational Deftnitions
1.7.1 Corporate Social Responsibility
1.7.2 Customer Sarisfaetion
1.7.3 Customer Loyalty
1.7.4 Corporate Reputation
1.7.5 Customer Trust
1.7.6 Corporate Ability
1.7.7 Purchase Intention
Chapter#2 Literature Review
2.1 Corporate Social Responsibility
2.2 Evaluation of Corporate Social Responsibility
2.3 Carroll’s Corporate Social Responsibility Model
2.3.1 Philanthropic Domain
2.3.3 Legal Domain
2.3.4 Ethical Domain
2.4.3 Ethical Responsibility
2.5 Triple Bottom Line
2.6 Corporate Social Responsibility Types
2.6.1 Strategic Corporate Social Responsibility
2.6.2 Tactical Corporate Social Responsibility
2.7 Define Corporate Social Responsibility
2.8 Comparison of Corporate Social Responsibility Models
2.9 Theoretical Framework
2.9.1 Stakeholder Theory
2.9.2 Resource-Based View
2.9.3 Expectation Disconfirmation Theory
2.10 Customer Sarisfaction
2.11 Customer Loyalty
2.11.1 Behavioral Loyalty
2.11.2 Attitudinal Loyalty
2.12 Corporate Reputation
2.13 Corporate Ability
2.13.1 Quality
2.13.2 Innovativeness
2.14 Customer Trust
2.15 Purchase Intention
2.16 Hypotheses Development
2.16.1 Corporate Social Responsibility and Customer Satisfaction
2.16.2 Corporate Social Responsibility and Customer Trust
2.16.3 Corporate Social Responsibility and Corporate Reputation
2.16.4 Corporate Social Responsibility and Customer Loyalty
2.16.5 Corporate Social Responsibility and Purchase Intention
2.16.6 Corporate Reputation and Customer Satisfaction
2.16.7 Corporate Reputation and Customer Trust
2.16.8 Customer Reputation and Purchase Intention
2.16.9 Corporate Reputation and Customer Loyalty
2.16.10 Customer Sailsfaction and Customer Trust
2.16.11 Customer Trust and Purchase Intention
2.16.12 Customer Trust and Customer Loyalty
2.16.13 Customer Satisfaction and Purchase Intention
2.16.14 Customer Satisfaction and Customer Loyalty
2.16.15 Purchase Intention and Customer Loyalty
2.16.16 Moderator
2.16.17 Corporate Ability
2.16.18 Mediator
Chapter#3 Research Methodology
3.1 Overview
3.2 Research Philosophy
3.2.1 Positivism
3.2.2 Interpretive
3.3 Research Methodological Approach
3.3.1 Inductive Approach
3.3.2 Deductive Approach
3.4.Research Approach
3.4.1 Qualitative Research
3.4.2 Quanfimfive Research
3.5 Research Paradigm
3.5.1 Epistemology
3.5.2 Ontology
3.5.3 Axiology
3.6 Research Types
3.6.1 Exploratory Research
3.6.2 Descriptive Research
3.6.3 Causal Research
3.7 Data Collection Techniques
3.7.3 Observation
3.8.4 Focus group
3.9 Research Strategy
3.9.1 Study Design
3.10 Population
3.10.1 Target Population
3.10.2 Accessible Population
3.11 Sample
3.11.1 Probability Sampling
3.11.2 Nonprobability Sampling
3.12 Independentvariable
3.13 Dependent Variable
3.15 Mediator
3.16 Control Variables
3.17 Measures
3.17.1 Corporate Social Responsibility
3.17.2 Customer Satisfaction
3.17.3 Corporate Reputation
3.17.4 Customer Trust
3.17.5 Customer Loyalty
3.17.6 Purchase Intention
3.17.7 Corporate Ability
3.18 Software Tool
3.19 Scale
3.20 Data Collection
Chapter#4 Results
4.1 Overview
4.3 Pilot Study
4.4 Reliability Analysis
4.5 Validity Analysis
4.5.1 Face Validity
4.5.5 Ecological Validity
4.5.6 Discriminant Validity
4.5.7 Convergent Validity
4.6 Main Study Data Collection
4.6.1 Data fit for Analysis
4.7 Demographic Analysis
4.8 Measurement modal
4.8.1 Data analysis
4.8.2 Measurement Model
4.9 Correlation
4.10 Hypotheses Testing
4.10 Mediation Analysis
4.11 Moderating effect
Chapter#5 Discussion
5.1 Overview
5.1.1 Hypothesis 1
5.1.2 Hypothesis 2
5.1.3 Hypothesis 3
5.1.4 Hypothesis 4
5.1.5 Hypothesis 5
5.1.5 Hypothesis 6
5.2.7 Hypothesis 7
5.1.8 Hypothesis 8
5.1.9 Hypothesis 9
5.1.10 Hypothesis 10
5.1.11 Hypothesis 11
5.1.12 Hypothesis 12
5.1.13 Hypothesis 13
5.1.14 Hypothesis 14
5.1.15 Hypothesis 15
5.2.16 Mediators
5.2.17 Moderator
5.3 Theoretical contribution
5.4 Managerial Implications
5.5 Limitations
5.6 Future Research
5.7 Conclusion
REFERENCE
APPENDIX