文摘
英文文摘
论文说明:List of Figures、Abbreviation
声明
Chapter One Introduction
1.1 Background of the Research
1.2 The Aim of the Research
1.3 The Method and Question of the Research
1.4 The Significance of the Research
1.5 Structure of the Thesis
Chapter Two Literature Review
2.1 Overseas Research of Advertisement Translation
2.2 Domestic Research of Advertisement Translation
2.3 Problems in the Current Research
Chapter Three Theoretical Framework
3.1 A General Introduction to Adaptation Theory
3.1.1 The Three Features of Language and Treason
3.1.2 Four Orientations of the Research from Adaptation Theory
3.2 Summary
Chapter Four Case Analyses of Treason in Advertisement Translation from the Perspective of the Locus of Adaptability
4.1 Contextual Correlates Orientation
4.2 Structural Objects Orientation
4.2.1 Lexical Aspect
4.2.2 Syntactic Aspect
4.2.3 Rhetoric Aspect
4.3 Summary
Chapter Five Case Analyses of Treason in Advertisement Translation from the Angle of Characteristics of Adaptability
5.1 Dynamics of Adaptability Orientation
5.2 Salience of the Adaptation Processes Orientation
5.3 Summary
Chapter Six Conclusion
Acknowledgements
Bibliography