Factors Affecting the Adoption of Internet Banking in Malaysia

摘要

The advent of Internet banking offers banking firms worldwide a new frontier of opportunities and challenges. However, there are various psychological and behavioral issues such as trust, security of Internet transactions, reluctance to change, and preference for human interface which appear to impede the growth of Internet banking. Thus, the success of Internet banking depends on bankers and policy makers appropriately addressing these critical issues. In this context, this study is an effort to provide an understanding of the factors that affect the adoption of Internet banking in Malaysia.