"Globalization" is the name of the game-for both the global detergent industry and the suppliers of major "workhorse" surfactats. It would be a big mistake, however, to neglect the importance of local and regional players. Everyone knows the slogan: "Think Globally, Act Locally," and the newest one: "Plan Globally, Win Locally. Why not "Think and Plan and Act and Win Globally and Locally? One must be global and local at the same time. So there is no local vs. regional vs. global, but there is only an integrated approach across countries and regions called globalization. Newly established trading blocs and economic units throughout the world will accelerate the globalization process.
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