Analysis of Reputation Effect on Alliances Governance

摘要

With their swiftly development, strategic alliances are challenged by high failure rate. Therefore it is critical to establish alliances governance mechanisms which can effectively deal with the risk of opportunism. In this paper, the authors firstly discuss the development of opportunism in alliances and its formal governance mechanisms, especially alliances governance structure. Secondly, the authors analyze the informal governance mechanisms based on reputation, and place emphases on the development, conditions, and limitation of reputation. Thirdly, by combining formal and informal alliance governance mechanisms, the authors construct an integrated alliances governance system and discuss the alignment of alliance governance structure. Finally, we analyze the adaptability of reputation on background of Chinese culture, and propose the direction for future research.