The Strategies of Experiential Design in the Creative Life Industry

摘要

In 2002, the Taiwan government promoted the creative life industry as one of the cultural and creative industries. In terms of the various types of creative life industry, one of the challenges for operators is how to design valuable experiences through the service process. The purpose of this study is to examine the strategies of experiential design in the creative life industry within the experiential-based framework proposed by Pine and Gilmore's concept of the experience economy, and service design. In this study, data were collected from two different creative life industry contexts: traditional industry restructuring and upgrading and lifestyle developing categories. This study finds that the experiential realms at different touchpoints in the service process complement one another, and recommends that creative life enterprises carefully evaluate the association among different experiential realms at different service touchpoints in order to create greater experiential value by using limited resources.