Transforming Pharmaceutical Marketing Through e-detailing: Case Studies and Recommendations

机译：通过电子详细改造制药营销：案例研究和建议

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This paper presents an overview of how online product detailing ("e-detailing") is transforming traditional pharmaceutical marketing methods, as well as presenting results from a meta-analysis of pilot programs at several companies. Case studies from various multinational companies are presented and analyzed. Recommendations for successful implementation are offered based on the programs studied

机译：本文概述了在线产品详细信息（“电子细则”）正在转换传统的药品营销方法，以及在几家公司的试点计划的Meta分析中提出的结果。展示和分析了各种跨国公司的案例研究。根据所研究的计划提供成功实施的建议

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《International Symposium on Low Power Electronics and Design》|2005年||共1页
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M.Y. Trucco; S. Amirkhanova;
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原文格式 PDF
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中图分类 TM1-53;
关键词
electronic commerce; marketing data processing; pharmaceutical industry; e-commerce; e-detailing; e-marketing; online product detailing; pharmaceutical marketing; e-commerce; e-detailing; e-marketing; pharmaceutical marketing;

机译：电子商务;营销数据处理;制药业;电子商务;电子商务;电子营销;电子商务细节;药品营销;电子商务;电子商务;电子营销;电子营销;电子营销;电子营销;电子营销;电子营销;电子营销;电子营销;电子营销;电子营销;电子营销;电子营销;

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1. Strategic Thinking -E-Detailing for the Pharmaceutical Industry-A Case Study [J] . C. Vijayabanu, R.Gayathri, S. Sai Prashanthi, Research journal of pharmacy and technology . 2018,第3期

机译：战略思维-e-细节制药行业 - 以案例研究为例
2. The ICMJE Recommendations and pharmaceutical marketing – strengths, weaknesses and the unsolved problem of attribution in publication ethics [J] . Alastair Matheson BMC Medical Ethics . 2016,第1期

机译：ICMJE建议书和药品营销–出版道德规范的优点，缺点和未解决的归因问题
3. Satisfied customers: profitable customer relationships: pharmaceutical marketing: how pharmaceutical sales representatives can achieve economic success through relationship management with settled general practitioners--and empirical study [J] . Dieter Scharitzer, Harald C. Kollarits Total Quality Management . 2000,第7期

机译：满意的客户：有利可图的客户关系：药品营销：药品销售代表如何通过与定居的全科医生的关系管理获得经济成功-以及实证研究
4. Transforming Pharmaceutical Marketing Through e-detailing: Case Studies and Recommendations [C] . Trucco, M.Y., Amirkhanova, . 2006

机译：通过电子细节转变药品营销：案例研究和建议
5. Ethical Perceptions and Medical Implications of Pharmaceutical Marketing Strategies: A Comparative Study between India and the United States [D] . Janga, Alpha 2019

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6. The ICMJE Recommendations and pharmaceutical marketing – strengths weaknesses and the unsolved problem of attribution in publication ethics [O] . Alastair Matheson 2016

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7. The ICMJE Recommendations and pharmaceutical marketing – strengths, weaknesses and the unsolved problem of attribution in publication ethics [O] . Alastair Matheson 2016

机译：ICMJE建议书和药品营销–出版道德规范的优点，缺点和未解决的归因问题

Transforming Pharmaceutical Marketing Through e-detailing: Case Studies and Recommendations

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