Logistic Model-Based Evaluation of Anti-counterfeiting Effectiveness for Consumer Goods: Based on Cognition of Companies and Consumers

摘要

With the development of China's commodity economy, consumer goods are greatly improved both in variety and in quality. However, the huge market impact and security risks brought about by fake and forged goods are worsening. Liu Chuanzhi, the founder of Lenovo, comments (2017) that making and selling fakes is a malignant tumor in China's economy, especially in the development of industries. In response to this problem, the State Council promulgates a special guide to combat the manufacturing and sale of counterfeit and fake goods, and puts forward an objective that by 2020 the rampancy of infringement and fake goods must be checked. However, the existence of a wide range of fake and forged goods, difficulty in screening, and the lack of law enforcement personnel, among other objective conditions, make it hard for the policy market supervision department to have anti-counterfeiting enforcement, such as the fairness of law enforcement and authoritative issues caused by selective law enforcement, sports execution, centralized law enforcement and other law enforcement methods, and the rent-seeking behavior caused by the discretionary power of law enforcement officers at the basic levels. Therefore, it is of great significance to evaluate the efficiency of anti-counterfeiting enforcement concerning consumer goods and to promote the efficiency of government agencies.