The purpose of supply chain integration is to improve the operating efficiency of supply chain, enhance the competitive advantage of each node enterprise, and constantly provide higher value for customers. Based on the basic theory of dual-channel supply chain operation, this paper constructs a dual-channel supply chain integration model by using the structural characteristics of DNA molecules and the relationship between core elements in the process of dual-channel integration. It aims to explore the process of channel value creation, weaken the conflict between channels, achieve synergistic effect, and provide the basis for the decision of channel integration.
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