Using Internet Multimedia to Promote the Local Business: A Case Study of Alishan

摘要

Values created by business and individual activities, such as e-commerce, digitalized lifestyle, and online learning, have gained high expectations with the worldwide popularity of information and network technologies. As a result, the digitalized society has been vigorously created. In this study, we used the keyword "Alishan" to search related information via Yahoo and Google, and did not found any websites built by 3D digital technique. The rise of globalization has caused the reproduction of foreign culture and sightseeing areas as well as the competition of tourism in the world, which urges the promotions of tourism in Taiwan. People have become aware of the importance of tourism, and the government has started to promote local cultural and recreational activity. By using the internet and multi-language to present local history, humanities, and nature, the government can sufficiently present local county's abundant features and effectively attract tourists. This paper combines the multi-media technology to build an interactive 2D/3D website for Alishan tour guide. It offers multi-languages options, including Chinese, English, and Japanese. This website presents the sunrise by dynamics 3D technology, and provides 3D guidance of each Alishan railway station. It also offers e-book to introduce the indigenous Tsou people's festivals and particular eco-sightseeing source. By introducing Alishan to the world on the Internet, we also provide e-book that enhances the e-learning activity, and information about digital life. The richness of information will promote Taiwan in international culture development and tourist market.