An Innovative Business Model of Chinese Herbal Medicine in Handmade Tea Beverage Market in China

摘要

This study aims to start up an innovative business model of handmade beverage market based on Chinese herbal medicine in China. This follows the Chinese ancient 24 solar terms to create a series of herbal beverages to meet the healthy need, of which any of the 24 solar terms in traditional Chinese lunar calendar is perceived to match a particular natural phenomenon. This business owns plenty of experiences in the manufacturing of herbal medicine and also the distinguished service system in Taiwan. As new business model in the beginning, it shapes high quality images of healthy and environmental concern in China. The core value proposition about "living with nature" in this business model may lead a new trend of the handmade beverage market in China and then worldwide in the future.