The Research of the Socio-Cultural Environment of Ancient Cities and its Ad's Promotion as One of the Sides of Dialogue of Cultures

摘要

Culture development in the current millennium is characterized by global world-over processes in socio-educational, economic and political spreres. Modern intensive development of information technologies and existing demand of the global society for the information give reasons for a new information culture formation. Advertising promotion of national cultures and ancient cities as manifistators of these cultures is determined by the system of values, norms and rules of behavior that are formed along with the development of the society. The problem of fruitful dialogue of ancient cities as representatives of different cultures and traditions is a strategic direction of the formation of the world order of the XXI century as an example of great importance for stability and peace in the world. New knowledge, development and implementation of educational programs, strengthening of academic cooperation with educational institutions of Russia helps to develop, disseminate and popularize the socio-cultural environment of ancient cities by means of scientific, educational and creative potential of the teaching and researching staff of Ryazan State University named for S. Yesenin.