The Cultural Differences and Their Impact to the Fish Recipes, from Norwegian Atlantic Salmon to the Chinese Kitchen

摘要

The consume habits is an important aspect for the marketing of a new product. The cultural dfferences may affect the consumer's attitudes, so the preferences and acceptance toward a new fish product. The comparison of sampled salmon kitchen recipes between the traditional Norwegian dishes and the Chinese kitchen recips show thte great differences between their contents and processes. The differences may results in possibilities or barriers to the marketing of Norwegian salmon to the Chinese consumers. The study findings suggest that different traditions in food consume habits between these two countries caused the different options of salmon dishes. The balance of preserving the originality of Norwegian salmon dishes and their adaptation into the Chinese kitchen is the crucial issue for the marketing of Norwegian salmon. The possible impact of such differences toward the potential Chinese market and Chinese consumers is also discussed here.