COMPARISON OF RETAIL SERVICE QUALITY BETWEEN INDOMARET AND ALFAMART (Case Study on Indomaret and Alfamart Consumers Buana Vista Indah Branch)

摘要

This study aims to determine and distinguish whether there are differences in the retail service quality between Indomaret and Alfamart Buana Vista Indah Branch. The data analysis method used is the different test (Independent Sample T-test). The method used in this study is a comparative approach. The number of samples in this study were 100 respondents. Data collection in this study used a questionnaire consisting of 26 items/indicator statements. The result of this study indicate that the retail service quality variables in the Indomaret data group were worth 85,76 and the Alfamart data group was worth 82,80 so that the retail service quality in Indomaret better than Alfamart. The result also show that there is a differences between retail service quality at Indomaret and Alfamart Buana Vista Indah Branches as evidenced by the value of Significance (2-tailed) of 0,000 smaller than alpha value of 0,05.