EFFECT OF INVESTMENT KNOWLEDGE, ENTERPRENEURSHIP AND BRAND FAMILIARITY MUTUAL PLA TFORM TOWARDS STUDENT INVESTMENT INTEREST

摘要

This study aims to determine the investment knowledge, entrepreneurial spirit and brand familiarity mutual fund platform to investment interest student of Business Management courses Managerial Accounting and Business Administration Applied. The method of data analysis is descriptive statistics and regression. The results of this study is the significant partial effect betIen the variable investment knowledge and brand familiarity mutual fund platform to investment interest variable, the variable does not affect the entrepreneurial spirit and investment interest variables are simultaneous effect of independent variables on the dependent variable. This research found there are effect of knowledge and brand familiarity on student investment interest.