The Determinants of Shopping Shifts from Alfamart and Indomart to 212 Mart in Batam Sub District (Study of Female Customers Shopping at 212 Mart)

摘要

This study aims to find out what factors influence Indomaret and Alfamart customers switching services to minimarket 212 Mart. Samples were taken by purposive sampling method with a total sample of 100 people. Data collection techniques using questionnaires and tested using factor analysis techniques. The results of this study indicate that out of 24 factors there are 8 factors that influence the shift of spending from the Indomaret and Alfamart minimarkets to minimarket 212 Mart in Batam Kota District, namely: Factors in the nature of goods, price factors, and failure in service, reliability factor of price suitability, inconvenience, accidental factors and location proximity factors.