Rhythm affects to move people with aesthetic experiences (Thapa, 2017, p. 214). The term rhythm can refer to both interior design and music; thus, each subject can affect people's movement to some extent. The case to be studied in this paper is Gramedia and Ak.'sa.ra, two bookstores with different spatial identity and intention on people's spatial movement. Integrating its interior space and selected music, Gramedia and Ak.'sa.ra have seduced people to move differently according to its brand; Gramedia is dynamic, fun, and a fast-paced consumptive place while Ak.'sa.ra's is an inspiring, learning place to spend time. Through the contrast between both bookstores, this paper will compare the rhythm to see if it is affecting the movement of their customers the way they intended to. Research conducted through four steps. The first step was identifying the spatial identity of Gramedia and Ak.'sa.ra by interviewing representatives from both bookstores. The second step was examining the music selection's tempo and determining the interior's type of rhythm. The third step was mapping the customer's movement in both bookstores and, lastly, analyzing the data through comparison in chronological order. This paper aims to understand if rhythm- both in interior and music-manages to represent the spatial identity of aplace.
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