Research on the Ecological Packaging Design Pattern of the Local Agricultural Products in Eastern Hubei Based on E-commerce Platform

摘要

With the rapid development of the internet, the problems of high pollution and high consumables in the packaging of the eastern Hubei local agricultural products under the e-commerce mode is becoming more and more serious, which greatly influences the further development of the brand. Based on the principle of ecological packaging design, this paper puts forward that a systematic design shall be performed for the e-commerce products, and the packaging design shall adopt the generalized ecological packaging design pattern that is function-oriented with the concise and precise visual information expression technique, so as to reduce environment pollution, improve the utilization rate of the resources and enhance the brand popularity.