Study on the Influencing Factors of Chengdu Residents' Travel Decision-Making to Thailand: Take the Tourists' Perception of Thailand Travel Blogs From Mafengwo Website as an Example

摘要

This paper takes Chengdu residents as the object of investigation, to explore which contents of travel blogs influence their travel decision-making to Thailand. By recruiting 43 Chengdu residents as research objects, this paper analyzes the contents of blogs that affect their travel decisions after reading 5 Thailand travel blogs and relevant questionnaires. Finally, through the questionnaire of Chengdu residents, the content of the online travel information mainly affecting Chengdu residents' travel to Thailand is obtained. Conclusions are: Tourists think that the most influential content of travel blogs for their decision-making is tour routes and itinerary arrangements, followed by traffic information, safety precautions, fees, cultural customs, accommodation information, food and beverage information, etc. tourists are more interested local specialties in food and beverage information, and tourists also show great concern about the description of the characteristic culture.