Cutting-edge methods of establishing strategic alliances between the food producers and nationwide retail chains in Russia and Spain

摘要

This is an analysis of a disproportionate development logic in the modern-day supply chains (from manufacturers to consumers) illustrated by the nation-wide retail chains in Russia. We studied the Mercadona chain as an example of a successful practice of strategic alliances in Spain. Our research allowed us to work out the possible modernization for the logistics chain through settling between the consumers', trade's and manufacturers' interest. We propose a cutting-edge approach based on establishing strategic alliances between the food producers and manufacturers, and the nation-wide retail chains.