Communication Marketing of Youth and Sport Department of Culture and Tourism in the Water Park Cave Sunyaragi Cirebon City, West Java, Indonesia

摘要

The communication marketing in tourism is an attempt being made to convey information about the existence of a tourist attraction to the public, so that potential tourists know interested, and willing to come to the resort town in question. Identify the problem in this research are as follows: 1). To find out how cave water park management policy Sunyaragi, 2). To find out how cultural potential cave water park Sunyaragi, 3). To find out how do communication marketing of youth, culture sports and tourism in the water park cave Sunyaragi Cirebon City, 4). To find out how do constraints communication marketing on youth sport department of Culture and Tourism in the Water Park Cave Sunyaragi Cirebon City. Methods The study used a qualitative descriptive study. Selection of informants by using purposive. The result: 1) Disporbudpar is only as a consultant and supervisor, the manager is special, 2). Potential water park of Sunyaragi Cave is that it is the most unique structures in ASEAN created by humans from the sea and the rocks of the mountain which is man-made, 3). Marketing Communications is exclusively a special management, support Mass Media, Regional Government Activities and Services such as Kominfo through "Cirebonku" 4). Physical Barriers mean an obstacle, in this case is the budget for infrastructure in the arrangement of a tourist attraction that built as local wisdom, although at the end of these years revitalization of Sunyaragi cave water park being conducted.