From Bottles to Sneakers: The Role of Mindsets in the Evaluation of Recycled Products

摘要

Which consumers are more keen to buy upcycled products(i.e.products made out of recycled materials)than others? Can implicit theory explain the effect? Experimental design.We are among the first at looking how implicit theory can be applied not only to human like properties(e.g.personality traits)but also to the properties that are typical of the material products are made of.This can have important implications to the advertising of sustainable products,especially those made out of recycling.