Curb Your Enthusiasm: The Influence of Top Management Team Regulatory Focus on New Product Launches and the Proclivity Toward Patent Infringement

摘要

Upper echelon theory, the perspective that organizations are reflections of their top managers and that firm actions flow from the top down (Hambrick and Mason, 1984), has long been used to study marketing strategy decision-making, firm performance, and firm innovation (e.g., Kashmiri and Maha-jan, 2017; Nath and Mahajan, 2008; Nath and Mahajan, 2011;'Yadav, Prabhu, and Chandy, 2007).