LEARNING BY DOING- A COOPERATIVE PROJECT BETWEEN THE UNIVERSITY OF ZARAGOZA AND THE SEMILLERO DE IDEAS (THE IDEAS HUB)

摘要

This article describes a pilot project developed between the subject of "Graphic Design and Communication" (DGyC) of the 2nd year of Industrial Design and Product Development Engineering Degree at the University of Zaragoza and the program "Semillero de Ideas" (Ideas Hub) - a 1st stage business incubator, It presents the objectives and the project development by which the students create a graphic image for the business projects raised by the entrepreneurs while they learn to use graphic creation tools and the principles of corporate design. The results reached and the satisfaction level of the students as well as the entrepreneurs ones, together with the subject academic goals fulfillment allow to positively evaluate this experience, where the learning process is done by doing and not only simulating a real work.