Graphic Designs Based on the Modern Cognitive Theory

摘要

Graphic designs are the co-results of thinking and expression. During the whole course of graphic designs, innovation is the most significant footstone. This paper, which is based on the cognitive theory and makes visual perception as a basic element, applies the inductive method to put forward several elements causing and influencing visual perceptions from the point of information communication and acceptance and accordingly makes analysis and demonstration about the optimization and innovation of graphic designs. Through the researches, this paper attempts to construct an interpretable graphic design theory suitable for analysis for reference.