Analyzing Design Process - Reflection on 25 Years of Professional Practice

摘要

As the ahead of a design studio based in Lisbon from December 1992 to December 2017. From then the author founded a new company. Starting from zero again gave he the the opportunity to rationalize and adjust business practice to new goals and also my design practice to be able to design new brand. How do we design and what value do we add in relationship to other designers so we can put it on a brand? This paper is reflection and an analysis of the overall design process, and how we arrive to conclusions. It's an attempt to describe in practical terms the different stages of the creative process that leads into a design solution and the way it can be applied in academic context