SMALL INDUSTRY GROWTH RESOLUTION THROUGH THE READINESS FOR USING ANDROID TECHNOLOGY IN INDUSTRIAL REVOLUTION 4.0 CHALLENGE

摘要

Industrial Revolution 4.0 as the stage of technology influences many sectors include financial sector like small medium enterprises. This study aims to discuss some significant SMEs' variables and explore the readiness of small industry sellers to the new way of marketing such as the use of android phone. To establish the accuracy, some SMEs' sellers from across the difference regions in East Java, Indonesia are taken to take apart to this study. Some findings are found like the intention to market their products via android application are big but those are not matching with their effort, some SMEs' sellers found feel satisfied with what they have now, some SME's sellers are waiting for real action of the related party for actively guiding them to face this era, and many more. Some suggestions are also provided in this study to enrich this case study.