Study on the Function of Network Graffiti from the Perspective of Totem Spirit

摘要

Network graffiti is a relatively new interactive experience activity, there are hundreds of thousands of online communities to provide this interactive experience platform. Repressed by the reality of modern society in the pursuit of specialization and diversification, then the people who is in the emergence of "alienation", the loss of freedom and unique combination of human beings will put their heart into the network graffiti in the unconscious situation, and formed a common spiritual pillar and code of conduct of the sub-cultural groups, in the experience process, the freedom of the experience is highly reflected, the purpose of its experience become more purely. And the spirit of cohesion network graffiti experience is totem spirit, the common persistence and pursuit of the experience. With the development of the Internet age, a series of interactive interactive experience activities are born, network graffiti is one of the most representative. Modern society tends to specialization and diversification, with specialized technology and distinctive signs, pay attention to efficiency and practical, inner complex emotions have long been suppressed by the pressure of the reality, tortured, resulting in human division, and the emergence of human "alienation". As McLuhan's third phase of the human culture process, the advent of the electronic media era, there has been a re-tribe phenomenon. He believes that the electronic media is an extension of the central nervous system, the whole human again have been connected together, compared to the oral spread of the tribal era, re-tribe is the spiral rise and progress of social culture. The network community, as one of the carriers of the electronic media era, carries the characteristics of the re-tribalization, and when blending with other media, it has unprecedented social functions and responsibilities. In this era, people are no longer satisfied to be a split cut, incomplete person, beginning to yearn for freedom, eager to the self-all-round development, to resist the specialization and diversification.