Analysis on the Necessity of Real Estate Enterprises to Transform the Asset-Light Operation Mode: A Case Study of China Fortune Land Development

摘要

With the rapid development of China's economy, the optimization of financing environment for real estate enterprises and the support of national policies, the real estate industry of China is entering the "stock era". At the same time in the context of the escalation of the trade war, real estate enterprises will also face serious challenges. As a new operation mode conforming to China's economic system and market demand, the asset-light model provides a new idea for the strategic transformation of many real estate enterprises. This article begins with an overview of the asset-light operating model, analyses the necessity of the transformation of China Fortune Land Development into asset light operation mode, and puts forward corresponding suggestions for the transformation of China Fortune Land Development into asset light operation mode.