A Research on Peasants' Harvest Festival Promoting the Development of Rural Festivals: Content Analysis Based on Web Text

摘要

Peasants' Harvest Festival is an event to show the great achievements of rural development, and to show the participation of the whole people in traditional Chinese farming culture. This paper takes 22 Wechat public articles with the theme of "Peasants' Harvest Festival" as analysis object, uses Excel, SPSS 20 and other softwares with content analysis method to carry out content analysis, studies the characteristics of local Peasants' Harvest Festival, and analyzes its significance and role in the development of rural festival. The results show that the event not only promotes the communication among farmers and the inheritance of farming culture, but also has a positive impact on the development of rural festivals and further promotes rural revitalization. Analyzing the role of Peasants' Harvest Festival in promoting rural festivals reveal the social value of Peasants' Harvest Festival in a deep level and provide further development for rural festivals.