Study of Strategic Adjustment of Ideological and Political Work in Colleges and Universities under the Background of the Omni-Media Era

摘要

With the continuous development of information technology, mobile phone, computer and Internet technology are becoming more and more popular. The dissemination of information has been developed rapidly. Our era has also entered the age of Omni-Media; people also put forward new requirements for ideological and political work in universities. Therefore, under the background of the Omni-Media era, it is necessary for us to carry out ideological and political work with new understanding and media means. This paper has put forward corresponding strategies on the adjustment of ideological and political work in colleges and universities by analyzing the characteristics of the Omni-Media era and the necessity of ideological and political work.