The Locals' Readiness in Developing Tourism Village: Case Study of Jelekong Art Culture Village, Bandung

摘要

This study aims to explore the readiness of local communities towards the development of tourism villages in the Jelekong Art & Culture Village, Bandung. The subject in this study were the local communities of Jelekong Village. The data were obtained from the distribution of closed-end questionnaires and field observations. The analysis was performed using a qualitative descriptive analysis. The results show the four readiness of local communities. The first finding shows that the locals are psychologically ready (score 4.16, agree), it is seen from the understanding towards the principles of sustainable development that must be applied in tourism villages management. The second result is about social readiness, which shows that the existence of tourism activities has built a positive attitude, proactive, innovative and creative processes of the locals (4.36, strongly agree). The local community disagreed that tourism activities implicates a negative social impact on people's behavior (1.81, disagree). Furthermore, from the side of government's support, counseling and training have been provided by the government and the Non-Governmental Organization (NGO) to increase the community skills. The government policy has also supported the development of tourism villages (3.93, high). Nevertheless, from the institutional perspective, Jelekong Village already has a local tourism action group but has not coordinated and managed the whole stakeholders of tourism there yet.