The Factor Analysis of Hotel Attributes between Business Travelers and Leisure Travelers in Choosing an Upscale Hotel in Bandung City

摘要

The factor of hotel choice attributes is a useful thing to understand what the hotel attribute considered to be important for the guest therefore it can influence the guest in choosing a hotel, especially for business travelers and leisure travelers. This study aims to analyze the factor of the hotel choice of attributes that can affect the guest in choosing a hotel and to compare the factor of the hotel choice of attributes based on business and leisure travelers' perceptions in choosing an upscale hotel in Bandung City. This research uses a quantitative approach based on data collected by a survey with questionnaires for two hundred respondents. The data analysis technique in this research is factor analysis. The results of this study indicate that there are seven factors of hotel attributes based on business travelers' perceptions, there is core service, service quality, convenience, business facilities, general amenities, ambiance, and leisure facilities; there are also five factors of hotel attributes based on leisure travelers' perceptions which are core service, leisure facilities, service quality, business facilities and ambiance, and general amenities. The dominant factor based on business and leisure travelers is core service.