The online sale and purchase agreement has a characteristic that the media used is the internet so that business people and consumers do not have to meet directly, that is, carried out on behalf of the parties. This condition on the one hand benefits consumers, because consumers have many choices to get goods purchased but on the other hand violations of consumer rights are very risky, problems that can occur in online transactions, among others, namely that the quality of goods that are not suitable, defective, does not match the agreement. An empirical juridical approach method. This research was conducted in Semarang, Pekalongan, and Magelang. The selection of three cities in Central Java is based on the purposive sampling method. Data obtained through interviews, questionnaires, and literature studies. Primary data, secondary data. Qualitative analysis. The results of the study show that the main principles of online buying and selling agreements in Central Java still prioritize trust. Legal protection is identical to the protection of consumer rights as stipulated in Article 4 of Act Number 8 of 1999.
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