Effect of Loyalty Marketing Mix to the Graduate Student Services at the Faculty of Economics, University of Padang Satisfaction as Variable Mediation

摘要

The research objective to analyze the effect of: 1) the marketing mix to the loyalty of post-graduate students of economic Faculties UNP, 2) marketing mix to satisfaction of post-graduate students of economic Faculties UNP, 3) satisfaction to loyalty graduate student at the faculty of economics UNP, 4) see how influence on loyalty marketing mix with satisfaction as mediating variables. The total sample of 145 people, using random sampling statified. Types and sources of the data are primary and secondary data. The research found that: 1) The marketing mix significant and positive impact on loyalty graduate student at the faculty of economics UNP, 2) marketing mix significant and positive impact on satisfaction post-graduate students of economic Faculties UNP.