Exploring the Influence of IP on Cultural Creative Art Design from the Perspective of Cultural Sociology

摘要

Cultural sociology has important theoretical guiding significance for cultural creative art design and management. With China's society entering the important period of innovation-driven development, IP development with certain scale of fans and huge market potential sets off a wave of frenzy in cultural industry, but also spawns countless excellent cultural creative products. This paper briefly summarizes the concept of cultural sociology and the relationship between cultural sociology and cultural industry, and analyzes the impact of IP on cultural creative design and the significance and value of cultural sociology in cultural creative art design in combination with some practical cases to provide somewhat basis for relevant researches made in the future.