On the Development Status of Rural College Students Returning Home to Start Businesses from the Perspective of Social Network: A Case Study of Town D, City H, Province S

摘要

The rural revitalization strategy was initiated in the Report of the 19th CPC National Congress, accompanied by a series of policies, encouraging college students to return to home to start a business. The highly educated college students are the main force for the rural revitalization, but there are many problems ahead of them while launching business in hometown. In the light of the current status, this paper, combining the actual conditions of college students returning home business, analyzes obstacles for these students with the social network theory, and puts forward suggestions to envisage the importance of the social network for college students entrepreneurship in hometown, and to change the traditional concept of rural students' parents etc., in order to reduce the resistance of college students returning home business, improve the their enthusiasm and business benefits.