Research on the Healthy Tourism Development of Zhuhai Hengqin New Area: Based on RMP Analysis in the Background of Guangdong-Hong Kong-Macao Greater Bay Area

摘要

The planning and construction of the "Guangdong-Hong Kong-Macao Greater Bay Area" has been clearly written into the Party's 19th National Congress report and government work report, which shows that it has been upgraded to the national development strategy level. The planning and construction of the Guangdong-Hong Kong-Macao Greater Bay Area plays a positive role in promoting the exchanges and cooperation between the Guangdong, Hong Kong and Macao. With the advent of the mass tourism era, the tourism cooperation between these three areas will be further integrated. At the same time, people's health concepts and awareness are also constantly increasing, and the model of integrated development of health industry and tourism will continue to deepen and become a new style of the tourism market. The traditional single tourism, shopping, leisure and other tourism modes can no longer meet the needs of people. Tourists hope to achieve their own health needs while traveling. In response, exploring and developing the healthy tourism industry will be the mainstream development trend of China's tourism industry in the future. Based on RMP theory, this paper analyzes the fit of tourism resources and health tourism in Hengqin New Area, and makes research combining the healthy tourism forms and products that can be provided by the Hengqin New Area of Zhuhai in the context of "Guangdong-Hong Kong-Macao Greater Bay Area" from the aspects of resources, market and products of tourism in order to provide some references for the study and development of health tourism industry in Hengqin New Area.