Media Presentation Before and After 'The July 7 Incident of 1937' Based on the Data of the Traitor-elimination Reports

摘要

Starting from the research on Shen Bao, a very popular newspaper at that time, this paper analyzes the types of reports before and after the July 7 Incident. Based on the reports on it throughout the year of 1937, a multi-dimensional and multi-level exploration is made on the quantity, length, theme and standpoints of reports before and after the incident as presented on media, from the representative point of "traitor elimination", in order to know about the changes in the newspaper media, learn from past experiences, explore relatively universal laws, and promote the development of contemporary news reporting both in methods and means. By means of literature looking, mathematical statistics and comparative analysis, the following points are concluded: after the incident, the quantity of traitor-elimination reports was increased, the length of report was reduced, the layout was paid more attention to, the report theme was changed from folk individuals to folk individuals and government paralleled topics; and when print media became the mainstream media, the standpoint of the newspaper office was transformed from describing an event to consciously propagating and expressing folk emotions, calling for positive anti-Japanese action and having obvious purpose of mobilization by driving public opinion. Furthermore, the term "message-related index" is proposed and can be promoted as a new concept for research on other incident reports.