Thoughts on the Teaching Practice of Film and Television Advertising Course Based on OBE Concept

摘要

Nowadays, with the development of economy and the prosperity of society, the media industry has developed rapidly, and many substantive changes have taken place in the form of expression and the standard of judging the merits and demerits of film and television advertising. As a related teaching system to train future film and television advertising creative talents, it is needed to keep pace with the times and create more and better teaching ideas and teaching methods according to the needs of practical development. In the teaching of film and television advertising course, it is tried to introduce the OBE concept, try a new teaching scheme, explore the course teaching mode with students as the main body and the cultivation of applied innovative talents as the goal, and put forward some concrete ideas and suggestions for reference. It is expected that the teaching concept, teaching content and teaching strategy of film and television advertising course will be systematically reformed.