Study on the Usage and Satisfaction of Mobile Reading Behaviors of College Students - A Case Study of Jd Reading App

摘要

With the arrival of the era of universal reading, the reading style of the new generation of digital aborigines is also changing. Mobile reading apps are becoming more and more convenient and fragmented ways and platforms for the younger generation to acquire knowledge and read. Based on the specific case study of college students on campus reading App, through questionnaire survey and focus group interviews, peep at the reading motivation and demand satisfaction of college students, reviewing JD reading App (campus version) in between the common types of mobile reading App and academic mobile reading library App, whether can meet the reading needs of students in colleges and universities, and puts forward some corresponding optimization of contemporary college students in China mobile reading behavior model of mobile reading development suggestions.